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The decision of a custo


 The decision of a customer to buy your product is nothing less than a journey. Also defined as a sales funnel, it consists of different stages that a potential customer crosses before making a purchase. As a business, when you decide to define your sales funnel, you follow a systemized approach to attracting the right leads.

Videos are a fun, engaging, and interactive way to reach your customers at the different stages of your sales funnel. However, you need to know the type of videos you should be using to make a desirable impact. For that, you need to first identify your customers and their needs.

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